small Talk is contractor review software for GCs, remodelers, and home improvement companies. Clients tap a few answers or say what happened out loud, and small Talk drafts the review.
No card to start.
small Talk drafts the review from their answers. They can edit anything. One tap copies it, the next opens your Google review box, so they just paste and post.
Every marked line traces back to something the customer tapped or said out loud. Taps get fresh wording. What they said stays in their words.
★★★★★Looks great.
Found rot behind the old cabinets that a previous contractor had missed, and got it fixed before closing the wall back up. The finished result speaks for itself, you can see the quality in how it was handled. Reaching someone during the project was never a hassle, questions got answered every time. The site stayed clean throughout, no mess left behind at any point.
Pick a rating. The choices change with how it went, so a 3-star customer can say exactly why.
How did the project timing feel?
What would you like to mention?
They did make it out, but not as soon as I was hoping for. The wait pushed things back a bit later than expected.
Priya, it's Millgate Contractors. Thank you for your business! Mind a quick Google review? No writing, just tap what stood out:
usesmalltalk.com/Reply STOP to opt out, HELP for help
Priya · Kitchen remodel
ExampleSent
Thu 2:35 pm
Opened
Thu 3:10 pm
Copied
Fri 7:52 am
The remodel wrapped after eight weeks, and the client just walked the finished kitchen for the first time.
Type a first name and a number from the crew.
They get a text from Millgate Contractors, not from an app.
You see Opened and Copied. Nothing gets posted for them.
Sometimes a change order gets misunderstood, and the client finds out at the final bill.
How we handle low ratings →A few honest low reviews make the good ones believable, and your reply is what the next customer actually reads. Why a few low reviews help you
ExampleAfter a 1 or 2 star rating
How would you like to share it?
Choose the option that feels right for you.
Your customer just spent two months living without a kitchen. They had a stranger in their house every day. They wrote you the biggest check they’ve written in years. When it’s done and they love it, they absolutely want to tell people — and they’re exhausted. The next morning, reality sets in. Kids, work, making lunches in the new kitchen. A Google review means sitting down with their phone and thinking of what to say. It doesn’t happen. They meant to. They didn’t. Whether you have 85 reviews or just eight, the problem is the same. For a $40,000 decision, homeowners read the reviews. Thin ones do not close the deal, and they give Google less project-specific context than reviews that mention the scope, communication, neighborhood, and finished result.
A few days after the final walkthrough, once the customer has lived in the finished space a little. Send it too soon and they’re still processing the stress. Send it too late and the emotion is gone. Most contractors land on 3–7 days after completion. You can also do a second ask at the 30-day mark if the first didn’t get completed.
Only if the customer brings them up. small Talk never asks customers to name your crew, because Google doesn't allow businesses to request that. If a customer mentions your foreman in their own words, it stays in their review.
small Talk is designed for residential work where the decision-maker is also the reviewer. Commercial GC reviews typically come from property managers or owners who review you separately — small Talk can still work, but the product is sharper for residential.
Native integrations aren’t live yet. For now, most contractors start by sending review links manually when a project closes. If you want an API or Zapier-style workflow for your project management tool, contact us and we’ll help you decide what is possible today.
If one detailed review helps you land one additional $30,000 kitchen, that’s 32 years of small Talk paid for. The math works even on low project volume — because each review on a contractor profile has outsized impact for the next homeowner’s decision.
Still have a question? We’re easy to reach.
Each trade's customers get their own questions. Here's one from each, word for word.
The text your customer gets
First name, it's Your business. Thank you for your business! Mind a quick Google review? No writing, just tap what stood out: Link
Send 10 free requestsTalk to us firstYour first 10 requests are free, with no card required. Then $79 a month for 500, and 100 more for $25 anytime.
