For contractors & remodelers
small Talk is contractor review software for GCs, remodelers, and home improvement companies. Clients answer a few quick questions about the work, communication, and finished project. small Talk drafts the review from their answers. They edit anything, copy it, and post it to Google themselves.
No card to start.
Illustrative customer flow
Hartwell Construction
Illustrative draft
Hartwell Construction did a full kitchen remodel for us. Mike and his crew were on schedule every single day, communicated constantly, and the quality of work was…
Illustrative draft based on example customer answers. The customer edits every word.
Why reviews stall
Your customer just spent two months living without a kitchen. They had a stranger in their house every day. They wrote you the biggest check they’ve written in years. When it’s done and they love it, they absolutely want to tell people — and they’re exhausted.
The next morning, reality sets in. Kids, work, making lunches in the new kitchen. A Google review means sitting down with their phone and thinking of what to say. It doesn’t happen. They meant to. They didn’t.
Whether you have 85 reviews or just eight, the problem is the same. For a $40,000 decision, homeowners read the reviews. Thin ones do not close the deal, and they give Google less project-specific context than reviews that mention the scope, communication, neighborhood, and finished result.
Built for your work
Your work isn’t a 30-minute service call. It’s a multi-week project the customer remembers in detail — the crew, the schedule, the change orders, the finish. small Talk guides them through all of it, so the review mentions what actually happened.
Your customers remember Miguel and his framing crew. They remember the electrician who came back twice to get the island outlets right. small Talk lets reviews name the people the customer actually interacted with — because that’s who built their trust.
Whether you finish 6 projects a year or 60, it’s still $79/month with 500 customer requests included. If one month runs especially full, add 100 requests for $25, and they stay until used.
The difference
Illustrative contractor examples showing the difference.
Blank-box example
Thomas D.
Great job.
Illustrative short review
Guided draft example
Thomas D.
Hartwell Construction did a full kitchen remodel for us over about eight weeks — new cabinets, quartz counters, island, lighting, and flooring. From the first meeting with Mike to the final walkthrough, every part of this was more professional than we expected. Their crew showed up when they said they would every single day, kept the jobsite clean, and communicated daily about what was happening next. When we hit a few unexpected issues with the plumbing, they solved them without inflating the price. The result is a kitchen that looks exactly like the 3D renderings they showed us. Worth every dollar. We’re already planning a bathroom remodel with them next year.
Example details: scope, crew, communication, problem-solving, repeat business
Example questions
small Talk comes pre-loaded with topics specific to contractor work. Customers tap. They don’t type.
For kitchen & bath remodels
For additions & whole-house
For decks, roofing & exterior
Honest by design
Sometimes the subs no-show. Sometimes the materials come in wrong. Sometimes the customer thought the change order was too expensive. On a two-month project, a lot can go wrong — and you need to know before they post it on Google.
small Talk gives every customer a real choice. Post publicly, even if the project had issues. Or send private feedback straight to your inbox. No review gating. No hiding the tough ones. Just honest customers, honestly heard — while there’s still time to make it right.
Helpful guides
These guides cover the plain work around Google reviews: when to ask, what Google allows, and how to help customers finish without turning the request into pressure.
Contractor review guide
How repair, install, and remodel customers can say what changed after the dust settles.
Read the guideHow to ask for Google reviews
Timing, wording, and follow-up that do not make the customer feel chased.
Read the guideGoogle review policy guide
What is allowed, what gets risky, and how to protect the listing customers trust.
Read the guideThe offer
$79/month includes 500 customer requests. Need more? Add 100 for $25, and they stay until used. Your first 10 requests are free, with no card required.
See the full pricing detailsNo annual contract. No setup fee. No review gating. No auto-posting.
Before you start
A few days after the final walkthrough, once the customer has lived in the finished space a little. Send it too soon and they’re still processing the stress. Send it too late and the emotion is gone. Most contractors land on 3–7 days after completion. You can also do a second ask at the 30-day mark if the first didn’t get completed.
Yes. small Talk lets customers select the people they worked with — foreman, project manager, specific tradespeople. Those names show up naturally in the generated review because the customer actually said they liked them.
small Talk is designed for residential work where the decision-maker is also the reviewer. Commercial GC reviews typically come from property managers or owners who review you separately — small Talk can still work, but the product is sharper for residential.
Native integrations aren’t live yet. For now, most contractors start by sending review links manually when a project closes. If you want an API or Zapier-style workflow for your project management tool, contact us and we’ll help you decide what is possible today.
If one detailed review helps you land one additional $30,000 kitchen, that’s 32 years of small Talk paid for. The math works even on low project volume — because each review on a contractor profile has outsized impact for the next homeowner’s decision.
Get started
Send your first 10 review requests free. No credit card.
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