Your best work sits on a roof nobody will ever climb up to see.

Your customer just spent fifteen thousand dollars on something they will never climb up to inspect. They judged the entire job by the crew, the cleanup, and whether it leaks. When it's done and it holds, they feel relief, and relief does not write a Google review. The next morning, life takes over. The new roof already feels normal. Leaving a review means sitting down and finding words for work they could not even see, so they mean to, and they do not. Meanwhile every storm brings a wave of out-of-town crews knocking doors with the same pitch. A homeowner who got burned once reads the reviews obsessively. A bench of recent, specific, local reviews is the one thing that proves you are the real company that will still answer the phone when the warranty matters.

A few days after the crew clears out and the yard is swept, ideally once the homeowner has seen it hold through a rain. For insurance jobs, wait until the claim closes and the stress lifts. Most roofers land on 3 to 7 days after completion, with an optional second ask at the 30-day mark if the first didn't get done.

Yes. small Talk lets customers pick the parts they actually experienced, the claim help, the crew, the cleanup, the timeline. Those details show up naturally in the review because the customer selected them, which is the specific texture that beats a generic five-star from a storm chaser.

They can't fake a deep bench of recent, specific, local reviews. small Talk keeps real reviews coming in steadily, so when a homeowner is comparing you to a door-knocker, your profile is the one that reads like an established local company with a warranty worth trusting.

JobNimbus, yes. Paste your JobNimbus API key in Settings and pick the job status that means the roof is done. When a job reaches it, the customer shows up on your Send page ready for a review request. You approve each one, or turn on automatic sends. AccuLynx and Roofr aren't connected yet, so roofers on those send the review link by hand when a job closes.

If one detailed review helps you land one extra roof, that's years of small Talk paid for in a single job. On a roofing profile, where homeowners are terrified of picking the wrong contractor, each specific, trustworthy review has outsized impact on the next decision.