For roofers & siding pros
Your best work sits on a roof nobody will ever climb up to see.
small Talk is roofing review software that turns "it doesn't leak and they cleaned up" into a detailed Google review the next homeowner trusts. Built for roofers and siding pros who have to stand out from the storm chasers.
No fake reviews. No review gating. No auto-posting. Customers approve every word.
7-day free trial • No credit card • 10 review requests included
How did your new roof go?
Summit Ridge Roofing
Your review
Summit Ridge Roofing replaced our whole roof after the hail storm. The crew showed up when they said, handled the insurance claim, and swept every last nail out of the yard. It's held through two big storms since and…
Roofing reviews are the hardest to earn and the most important to have.
Your customer just spent fifteen thousand dollars on something they will never climb up to inspect. They judged the entire job by the crew, the cleanup, and whether it leaks. When it's done and it holds, they feel relief, and relief does not write a Google review.
The next morning, life takes over. The new roof already feels normal. Leaving a review means sitting down and finding words for work they could not even see, so they mean to, and they do not.
Meanwhile every storm brings a wave of out-of-town crews knocking doors with the same pitch. A homeowner who got burned once reads the reviews obsessively. A bench of recent, specific, local reviews is the one thing that proves you are the real company that will still answer the phone when the warranty matters.
Built for how roofers actually work.
Proof against the storm chasers
After a big storm, the door-knockers roll in and homeowners get nervous. small Talk keeps a steady stream of recent, specific reviews coming in, the one signal that says you're the established local roofer, not the truck that vanishes once the checks clear.
The crew and the cleanup get credit
Homeowners remember the crew that respected the yard and swept every nail. small Talk lets reviews name the people and the details that actually built their trust, because that's exactly what the next homeowner is scanning for.
One price, every roof
Whether you do 4 roofs a month or 40, it's still $79/month with 500 customer requests included. When storm season fills the calendar, we help you handle the surge without changing your setup.
The difference
From "great job" to reviews that beat the door-knockers.
Real roofing examples, not stock copy.
Blank-box review
Karen M.
Great job.
Average length: 2 words
Guided review
Karen M.
Summit Ridge Roofing replaced our roof after the spring hail storm, and they handled the entire insurance claim so we barely had to lift a finger. The crew was here three days, showed up on time every morning, and you would never know they were here except for the new roof. They swept the whole yard for nails twice, even the flower beds, which matters a lot with two dogs. It has held through two heavy storms since with zero leaks, and the price came in exactly where they quoted. If a dozen trucks are knocking on your door after a storm, call these folks instead.
Length: 112 words • Mentions: insurance, crew, cleanup, no leaks, honest pricing, storm context
The topics your customers actually care about.
small Talk comes pre-loaded with topics specific to roofing and siding work. Customers tap. They don't type.
For roof replacements
For storm & insurance jobs
For siding & exterior
Rotten decking, storm delays, insurance fights. Honest reviews still matter.
Sometimes the tear-off uncovers rotten decking and the price moves. Sometimes weather pushes the schedule. Sometimes the insurance claim drags on. On a job this big and this stressful, things go sideways, and you want to hear about it before it lands on Google.
small Talk gives every customer a real choice. Post publicly, even if the job hit a rough patch. Or send private feedback straight to your inbox. No review gating, no hiding the hard ones, just honest homeowners honestly heard, while there's still time to make it right.
Helpful guides
A cleaner review ask starts before the link.
These guides cover the plain work around Google reviews: when to ask, what Google allows, and how to help customers finish without turning the request into pressure.
How to ask for Google reviews
Timing, wording, and follow-up that do not make the customer feel chased.
Read the guideGoogle review policy guide
What is allowed, what gets risky, and how to protect the listing customers trust.
Read the guideWhat review gating means
The plain-English version of what not to do when asking for reviews.
Read the guidePricing
One price. Every roofer.
$79/month includes 500 customer requests, founder-led setup, and simple overage help when storm season fills the month.
small Talk
Everything you need. Nothing you don’t.
- Guided review links customers can actually finish
- Detailed reviews built from what the customer really said
- One calm follow-up when the customer needs a few days
- A real private-feedback option when someone is unhappy
- Real-time alerts when a negative review comes in
- See who opened, started, and finished
- Copy the review and open Google in one tap
No annual contract. No setup fee. No review gating.
Questions from roofers and siding pros.
When's the right time to send a review request on a roofing job?
A few days after the crew clears out and the yard is swept, ideally once the homeowner has seen it hold through a rain. For insurance jobs, wait until the claim closes and the stress lifts. Most roofers land on 3 to 7 days after completion, with an optional second ask at the 30-day mark if the first didn't get done.
Can the review mention the insurance claim and the crew?
Yes. small Talk lets customers pick the parts they actually experienced, the claim help, the crew, the cleanup, the timeline. Those details show up naturally in the review because the customer selected them, which is the specific texture that beats a generic five-star from a storm chaser.
How does this help against out-of-town storm chasers?
They can't fake a deep bench of recent, specific, local reviews. small Talk keeps real reviews coming in steadily, so when a homeowner is comparing you to a door-knocker, your profile is the one that reads like an established local company with a warranty worth trusting.
Will this work with my roofing software (JobNimbus, AccuLynx, Roofr)?
Native integrations aren't live yet. For now, most roofers start by sending review links manually when a job closes. If you want an API or Zapier-style workflow for your roofing software, contact us and we'll help you figure out what's possible today.
I only do a handful of roofs a month. Is $79/month worth it?
If one detailed review helps you land one extra roof, that's years of small Talk paid for in a single job. On a roofing profile, where homeowners are terrified of picking the wrong contractor, each specific, trustworthy review has outsized impact on the next decision.
Your work holds up for decades. Your reviews should too.
Start your 7-day free trial. 10 review requests included. No credit card.
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