For roofers & siding pros
small Talk is roofing review software for roofers and siding pros. Customers answer a few quick questions about the work, communication, and cleanup. small Talk drafts the review from their answers. They edit anything, copy it, and post it to Google themselves.
No card to start.
Illustrative customer flow
Summit Ridge Roofing
Illustrative draft
Summit Ridge Roofing replaced our whole roof after the hail storm. The crew showed up when they said, handled the insurance claim, and swept every last nail out of the yard. It's held through two big storms since and…
Illustrative draft based on example customer answers. The customer edits every word.
Why reviews stall
Your customer just spent fifteen thousand dollars on something they will never climb up to inspect. They judged the entire job by the crew, the cleanup, and whether it leaks. When it's done and it holds, they feel relief, and relief does not write a Google review.
The next morning, life takes over. The new roof already feels normal. Leaving a review means sitting down and finding words for work they could not even see, so they mean to, and they do not.
Meanwhile every storm brings a wave of out-of-town crews knocking doors with the same pitch. A homeowner who got burned once reads the reviews obsessively. A bench of recent, specific, local reviews is the one thing that proves you are the real company that will still answer the phone when the warranty matters.
Built for your work
After a big storm, the door-knockers roll in and homeowners get nervous. small Talk keeps a steady stream of recent, specific reviews coming in, the one signal that says you're the established local roofer, not the truck that vanishes once the checks clear.
Homeowners remember the crew that respected the yard and swept every nail. small Talk lets reviews name the people and the details that actually built their trust, because that's exactly what the next homeowner is scanning for.
Whether you do 4 roofs a month or 40, it's still $79/month with 500 customer requests included. When storm season fills the calendar, add 100 requests for $25, and they stay until used.
The difference
Illustrative roofing examples showing the difference.
Blank-box example
Karen M.
Great job.
Illustrative short review
Guided draft example
Karen M.
Summit Ridge Roofing replaced our roof after the spring hail storm, and they handled the entire insurance claim so we barely had to lift a finger. The crew was here three days, showed up on time every morning, and you would never know they were here except for the new roof. They swept the whole yard for nails twice, even the flower beds, which matters a lot with two dogs. It has held through two heavy storms since with zero leaks, and the price came in exactly where they quoted. If a dozen trucks are knocking on your door after a storm, call these folks instead.
Example details: insurance, crew, cleanup, no leaks, honest pricing, storm context
Example questions
small Talk comes pre-loaded with topics specific to roofing and siding work. Customers tap. They don't type.
For roof replacements
For storm & insurance jobs
For siding & exterior
Honest by design
Sometimes the tear-off uncovers rotten decking and the price moves. Sometimes weather pushes the schedule. Sometimes the insurance claim drags on. On a job this big and this stressful, things go sideways, and you want to hear about it before it lands on Google.
small Talk gives every customer a real choice. Post publicly, even if the job hit a rough patch. Or send private feedback straight to your inbox. No review gating, no hiding the hard ones, just honest homeowners honestly heard, while there's still time to make it right.
Helpful guides
These guides cover the plain work around Google reviews: when to ask, what Google allows, and how to help customers finish without turning the request into pressure.
Roofing review guide
How replacement, repair, and storm customers can vouch for work they'll never climb up to see.
Read the guideHow to ask for Google reviews
Timing, wording, and follow-up that do not make the customer feel chased.
Read the guideGoogle review policy guide
What is allowed, what gets risky, and how to protect the listing customers trust.
Read the guideThe offer
$79/month includes 500 customer requests. Need more? Add 100 for $25, and they stay until used. Your first 10 requests are free, with no card required.
See the full pricing detailsNo annual contract. No setup fee. No review gating. No auto-posting.
Before you start
A few days after the crew clears out and the yard is swept, ideally once the homeowner has seen it hold through a rain. For insurance jobs, wait until the claim closes and the stress lifts. Most roofers land on 3 to 7 days after completion, with an optional second ask at the 30-day mark if the first didn't get done.
Yes. small Talk lets customers pick the parts they actually experienced, the claim help, the crew, the cleanup, the timeline. Those details show up naturally in the review because the customer selected them, which is the specific texture that beats a generic five-star from a storm chaser.
They can't fake a deep bench of recent, specific, local reviews. small Talk keeps real reviews coming in steadily, so when a homeowner is comparing you to a door-knocker, your profile is the one that reads like an established local company with a warranty worth trusting.
Native integrations aren't live yet. For now, most roofers start by sending review links manually when a job closes. If you want an API or Zapier-style workflow for your roofing software, contact us and we'll help you figure out what's possible today.
If one detailed review helps you land one extra roof, that's years of small Talk paid for in a single job. On a roofing profile, where homeowners are terrified of picking the wrong contractor, each specific, trustworthy review has outsized impact on the next decision.
Get started
Send your first 10 review requests free. No credit card.
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