It’s 11pm and they’re standing in ankle-deep water. They call three plumbers. You’re the one who picks up. You show up in 40 minutes, find the shutoff, stop the leak, and explain what happened. They’d write you a five-page review that night — if anyone had asked.
By noon the next day, the water’s gone, the carpet’s drying, and they’re back to their regular life. Writing a review means thinking of what to say and typing it out on a tiny screen. They don’t.
Whether you have 300 reviews or just three, the problem is the same. Thin reviews give future customers less to trust, and they give Google less context than reviews that mention the emergency, the repair, the tech, the timing, and the city.