For hair salons & stylists
small Talk is salon review software. Clients answer a few quick questions about the service, stylist, and experience. small Talk drafts the review from their answers. They edit anything, copy it, and post it to Google themselves.
No card to start.
Illustrative customer flow
Wildflower Salon
Illustrative draft
Booked with Jess at Wildflower for a balayage after two bad experiences elsewhere. She actually listened, talked me out of going too light, and the color came out exactly like the photo…
Illustrative draft based on example customer answers. The customer edits every word.
Why reviews stall
Your client just spun around to the mirror, lit up, tipped 25%, and rebooked six weeks out. In that chair, they’d say something glowing about you without thinking twice. They were literally just talking.
Then they walk out, the moment cools, and the next time they think of you is in the car — when there’s no blank Google box in front of them. By the time they’re home, writing a review feels like homework, and your best appointment of the week never gets written down.
Here’s the part that stings: salons live on word of mouth, but the new client searching “balayage near me” or “curly hair specialist” doesn’t hear your regulars rave at brunch. They see your Google profile. Five quiet five-stars that say “great cut” don’t tell them what you’re actually great at.
Built for your work
Salon clients follow their stylist, not the salon. A review that says “ask for Jess, she’s the only one who’s ever gotten my curls right” is worth ten that say “nice place.” small Talk lets reviews name the stylist by name — which builds that stylist’s book, not just the brand’s.
You’re behind the chair all day. Text the review link from your phone while they’re rebooking at the desk — no app to install, no tablet, no “I’ll do it later.” Works the same whether you rent one chair or run a floor of them.
A color correction. A first-time curly cut that finally worked. A wedding-day updo. These are the moments clients are dying to talk about — and exactly the ones that win you the next nervous new client. small Talk helps them say what changed instead of typing “love it.”
The difference
Illustrative salon examples showing the difference.
Blank-box example
Taylor B.
Great cut!
Illustrative short review
Guided draft example
Taylor B.
Booked with Jess at Wildflower for a balayage after two grow-out disasters somewhere else. She actually listened in the consult, talked me out of going too platinum, and matched the inspo photo almost exactly. She explained how to keep the tone from going brassy and didn’t try to sell me ten products I’d never use. First time in years I’ve left a salon without immediately wanting to fix something. Already rebooked. Ask for Jess.
Example details: stylist name, service, consult, honest advice, rebooked
Example questions
small Talk comes pre-loaded with topics specific to salons. Clients tap what stood out. They don’t type from scratch.
For cuts & styling
For color & corrections
For extensions, treatments & big days
Honest by design
Sometimes a tone goes brassy. Sometimes a client second-guesses the length the second they get home. Sometimes someone’s just having a hard week and the haircut catches it. In a chair-based business, you’d much rather get that client back for a fix than read about it online.
small Talk gives every client a real choice. Post publicly, even if it’s not glowing. Or send private feedback straight to you — so you can offer a complimentary toner adjustment and save the relationship before it ever becomes a one-star. No review gating, no hidden filters, just an honest way to hear everything.
Helpful guides
These guides cover the plain work around Google reviews: when to ask, what Google allows, and how to help customers finish without turning the request into pressure.
Salon review guide
How cut, color, and correction clients can name the stylist and the result.
Read the guideHow to ask for Google reviews
Timing, wording, and follow-up that do not make the customer feel chased.
Read the guideGoogle review policy guide
What is allowed, what gets risky, and how to protect the listing customers trust.
Read the guideThe offer
$79/month includes 500 client requests. Need more during a packed week? Add 100 for $25, and they stay until used. Your first 10 requests are free, with no card required.
See the full pricing detailsNo annual contract. No setup fee. No review gating. No auto-posting.
Before you start
That’s honestly the sweet spot. When you rent a chair or run your own suite, you are the business — your book lives on reviews and referrals. small Talk is one flat price whether you’re a solo stylist or a full salon, and the reviews name you, not a salon brand you’re renting from.
Yes. Add your stylists in settings and your dashboard shows which ones are generating the most reviews and the strongest ones — useful for chair assignments, commission conversations, or just hyping your team. A stylist's name appears in a review only if the client writes it themselves. small Talk never adds a name the client didn't write, which keeps you clear of Google's rule against soliciting employee-named reviews.
It shouldn’t, because you’re not asking the same person every visit. You typically ask a regular once, around a moment that earns it — a big change, a color correction, or the visit they say “I’m never going anywhere else.” New clients are where most of your asks should go anyway, since they’re the ones a future searcher will relate to.
While they rebook. The 10 seconds at the front desk after the chair spins around is the perfect window — they just saw the result and they’re still glowing. You text the link, they finish it in the car or that evening. No back office, no end-of-day batch.
Those are your most valuable reviews to ask for. A nervous new client searching for a curly specialist or a color-correction fix trusts a recent, detailed review from someone like them far more than a wall of “great cut.” small Talk helps that happy first-timer say exactly what won them over.
Get started
Send your first 10 review requests free. No credit card.
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