Skip to main content

Real reviews should have fingerprints.

Every small Talk review starts with what the customer said.

Send 10 free requests

No card to start.

small Talk helps customers describe what actually happened, so reviews carry the details and texture generic praise never will.

Every mark traces to something real.

Every marked line traces back to something the customer tapped or said out loud. Taps get fresh wording. What they said stays in their words.

★★★★★Great job.

Example

Rain was in the forecast that weekend and they had the tarp up the same afternoon I called. That kind of response eased a lot of worry going into the storm. The repair itself holds up too. The new shingles matched the old color so well you can't even find the patch. Reaching them during the work was never an issue either, someone was easy to get a hold of every time I called. When the final bill came, it matched the quote I'd been given, no surprises there. Palisade Roofing handled this one the right way.

Edit review

Specific reviews keep working after the day they’re posted.

Reviews do more than reassure people. They give Google and future customers plain language about the work, the timing, and the price — more to work with than a wall of identical praise.

Palisade Roofing

Roofing company

Example
  • ★★★★★

    The roof work is solid, you can just tell by looking at it. The crew treated the property with real care too, like it was their own. Matched the shingle color so well you can't find the patch.

    the job

  • ★★★★★

    The project stayed on the schedule they gave us from the start. The final bill lined up with the original quote too, no surprises there. Storm damage got patched before the next round of rain came through.

    timing

  • ★★★★★

    Roof looks fine from the ground, and so far it's holding up! The work seems solid, though not flawless. That said, the final bill ran higher than the quote, a bit more than expected. Good result overall, just wish the pricing had been clearer from the start.

    price

Reviews that read the same

  • ★★★★★Great service, highly recommend!
  • ★★★★★Great service, highly recommend!
  • ★★★★★Great service, highly recommend!

Unhappy customers deserve the same respect.

A two-star visit gets the same screen, the same weight, and a real public option. Nothing is filtered or hidden.

Read how we avoid review gating →

ExampleAfter a 1 or 2 star rating

P
Palisade Roofing

Thanks for being honest.

How would you like to share it?

Share a public reviewTell others about your experience on Google.
Send private feedbackShare your experience directly with Palisade Roofing.

Choose the option that feels right for you.

Questions about authentic reviews.

Sources · policy reviewed July 16, 2026

Is this still a real Google review?

It must still reflect the customer's real experience. Google prohibits fake and paid reviews. small Talk starts with the customer's rating, answers, and optional detail, then the customer edits, approves, copies, and posts it from their own Google account. The AI handles the writing. The customer remains the source of truth.

Can the business edit the customer's review?

No. The business can send the request, but only the customer sees, edits, copies, and posts the review draft.

How is this different from generic review templates?

A template starts with the business's preferred praise. small Talk starts with the customer's actual experience: a five-star visit, a four-star mixed result, and a two-star frustration each start from a different rating, different topics, and the customer's own detail, not one preferred script.

What makes a review useful months later?

The details that hold up: service type, location or neighborhood, what happened during the visit, timing and communication, how the finished work turned out, and honest mixed sentiment. Those are the things a future customer is actually looking for when they compare businesses.

What happens when the customer had a mixed experience?

Mixed experiences make believable profiles. small Talk doesn't force every review into glowing language. A thoughtful four-star review with real detail can do more for trust than another empty five-star line, and it shows the profile wasn't polished flat.

What shows the review came from the customer?

Every review leaves a trail: when the request went out, when the customer opened it, when their answers were saved, and when they copied their draft. Google doesn't tell us when a customer posts, so the trail stops at Copied.

Renee · Roof repair

Example

Request created

Tue 4:52 pm

Customer opened

Tue 8:05 pm

Answers saved

Tue 8:11 pm

Copied

Wed 7:31 am

Copied for Google, not a confirmed post.

Still have a question? We’re easy to reach.

The blank box asks customers to be writers. small Talk asks them to be honest.

Send 10 free requestsSee pricing